Marketing Senior Executive – Retail & Technology in MercedesBenz Cars Middle East Dubai,Dubai,UnitedArabEmirates

Website MercedesBenz Cars Middle East

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About the job

Tasks

Your Purpose

We are looking for a highly professional, motivated and dedicated candidate to join the marketing team.

This individual is responsible for monitoring & steering of marketing activities of the General Distributors across MBGD, steering GDMEC helpdesk for CI approvals and GD communications , research and Customer Insights as well as the development of professional Lead Management strategy with detailed process inc. HQ, MBCME, GD´s and Agencies.

This individual will also be responsible for GD Marketing Portal Governance.

If this sounds like the perfect challenge for you, you should apply today!

Your Responsibilities

As our Marketing Senior Executive, you will report directly to our Marketing Manager Technology, Data & Retail.

Retail Marketing

  • Support, consult and steer the General Distributors regarding all strategic marketing tasks, incl. topic and budget planning
  • Close collaboration with Sales and Product/Pricing/Planning teams to understand long,- mid and immediate business objectives and derive strategic briefs for Marketing Communication team
  • Close monitoring, steering and control of GDs’ marketing and communications operations, budget planning and consumption incl. review of local investment
  • Monitoring Variable Margin PC Marketing and DRS criteria fulfillment
  • Lead management strategy and processes including liaising with the Customer Journey Team
  • Steer Customer Services Always-On and Social paid media
  • Overseeing Team X GD Helpdesk support
  • Steer the GD Induction Programme
  • Conduct the GD Audit for Social Media
  • Develop and enhance reporting & dashboard

Research and Customer Insights

  • Co-ordinate relevant studies and communicate to stakeholders
  • Identify missing insights and suggest measures to fill the gaps
  • Build the strategic framework for all marketing and communications operations based on research insights and data

Technology

  • Lead the GD Marketing Portal ongoing maintenance / enhancements with Team X / Code (e.g. [email protected] process, automating asset upload, integrating Vans, liaising with Regional Centres, additional modules integration)
  • Organize training on the different GDMP modules and their new functions
  • Enforce usage and adoption of the GDMP among GDs and propose system enhancements for the future
  • Rollout/oversight of any other systems required by the Marketing Team

Data Champion

  • Lead in all data governance for the Marketing Team including agency DPAs
  • Liaise directly with the Customer Journey team
  • Updating the information owner (Sales & Marketing Director) on Marketing Data related topics and act as the main connection between the marketing and the Data governance team

Qualifications

Your Profile

  • Minimum Bachelor’s degree in Marketing Communications, Marketing Intelligence or similar
  • Minimum 1-2 years of experience in Marketing
  • Experience in international retail marketing with excellent project management skills and ability to prioritize and multitask
  • Strategic mindset and ability to contextualize economic, technological, and socio-cultural with regards to our MBGD setup
  • Ability to work with cross-functional teams
  • Strong written and verbal communication skills
  • Automotive marketing experience is a Plus
  • Solid understanding of target group segmentation & product/brand positioning
  • Excellent English skills (in writing and verbally) is a must; Arabic, French, Spanish and/or German a plus
  • Excellent Organizational and communication skills

Company: MercedesBenz Cars Middle East

Vacancy Type: Full Time 

Job Location: Dubai,Dubai,UnitedArabEmirates

Application Deadline: N/A

Apply Here

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