Partner Marketing Manager in Microsoft Ho Chi Minh City, Ho Chi Minh City, Vietnam

Website Microsoft

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The Global Partner Solutions team mission is to build and sell intelligent cloud and intelligent edge solutions with partners, empowering people and organizations to achieve more. GPS is a sales organization accountable for the commercial partner business at Microsoft. Building on the GPS mission, the Go-To-Market team mission is to develop the strategy and marketing approach for how we build, nurture, and engage the partner ecosystem to drive tech acceleration and customer outcomes.

The Partner Marketing role is key to Microsoft’s Global Partner Solutions organization success. In this role, you will be responsible for Solution Area marketing execution aligned with Go-To-Market strategic marketing plans delivering outcomes through Sales Play/Industry/Segment Priority Scenario aligned Marketing program execution. You will drive impact aligned to Go-To-Market execution to meet or exceed scorecard metrics and you will act as a One-Microsoft Leader, exploring synergies with other areas of the business to land and execute integrated GTM motions (segments, audience and solutions) in the market.

To be successful in this role, you must be able to provide marketing maturity input on Partner selection/funding allocation for GTM activities driving and delivering strong marketing execution and business results aligned to campaigns for prioritized Solution Area/Industry and Segment demonstrating effective Area marketing governance to achieve business goals.


  • Key responsibilities include:
    • Land scalable GTM programs and campaigns to optimize marketing impact at the Microsoft subsidiary level, including working with the subsidiary FPM (Field Product Marketing) to drive alignment on partner selection and Solution Area / Industry Strategy and GTM execution
    • Build jointly-drafted partner Marketing Execution Plans that meet both the Partner and Microsoft business priorities, in alignment with expected business outcomes for the local area.
    • Identify top Partner-led engines Area should activate and recommend programs to accelerate Partner marketing execution and finalize investment allocation based on joint plan.
    • Be compliance with operational marketing measurements as purchase orders/investment entries, SOW, and POE driving partner execution from the investment made with assigned partner.
    • Provide visibility to GPS on progress toward seasonality marketing campaigns commitments, identify gaps, leveraging insights to recommend appropriate corrective action to accelerate campaign execution.
    • Act as SME to GPS LT, demonstrating deep understanding and pulse of the partner eco-system (market, competition, demand), providing local feedback and insights on campaign landing to Area and Corporate marketing stakeholders.
    • Manage execution reporting on outcomes vs. goals to optimize ongoing execution and track investment ROI.
    • Seek opportunities to collaborate across the Area teams, connecting activities to simplify and drive success in demand generation.
    • Advocate for investments and execution having end to end view of the partner execution connected with business goals.

Key Habits Include

  • Contribute to co-sell and usage driving marketing activities to generate qualified leads creating and executing GTM campaigns for assign prioritized partners.
  • Maximize the investment by Solution area /Industry to obtain the maximum ROI from the marketing activities.
  • Dedicate time weekly to learning about the partner business, market opportunity and modern marketing practices through readiness and industry event participation.
  • Contribute insights into the subsidiary business by participating in account and territory and planning.
  • Leverage global investment programs to drive marketing executions through standardized GTM services.
  • Build awareness of partner business and success stories among subsidiary leadership.
  • Actively participate in the Partner Marketing Community thru learning and sharing of best practices.


  • 8+ years of experience in product or channel marketing, partner channel development, business development, alliance management, through partner marketing in the technology industry
  • Demonstrated track record of success in B2B marketing, specifically digital marketing for scale, and program management capability
  • Extensive experience of managing virtual teams across functions and geographies:
  • Inclusive and collaborative – driving teamwork and cross-team alignment
  • Strong partner relationship management and solution development skills
  • Strong executive presence including communication and presentation skills with a high degree of comfort to large and small audiences
  • Passionate, results-driven, and organized approach; with an attention to detail: A self-starter who can create and deliver scalable plans from concept to delivery, including the ability to prioritize and manage multiple projects, effectively driving to measurable results. The ability to work cross-team in ambiguous and changing environments, along with excellent listening and partnering skills
  • Engagement expertise: Storytelling skills and passion for delighting partners, advocating on their behalf, creating great partner experiences, and understanding the linkage between these experiences and business success
  • Experience in sales and marketing strategy, communication strategy, and business and program development and management. Preferred understanding of Microsoft’s go-to-market strategies
  • Bachelor’s degree required (Sales, Marketing, Business Operations); MBA desired

Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request via the Accommodation request form.

Benefits/perks listed below may vary depending on the nature of your employment with Microsoft and the country where you work.

Company: Microsoft

Vacancy Type: Full Time 

Job Location: Ho Chi Minh City, Ho Chi Minh City, Vietnam

Application Deadline: N/A

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