Channel Marketing – UK (Remote) in Under Armour Gibraltar, Gibraltar

Website Under Armour

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Under Armour has one mission: to make you better. We have a commitment to innovation that lies at the heart of everything we do, not just for our athletes but also for our teammates. As a global organization, our teams around the world push boundaries and think beyond what is expected. Together our teammates are unified by our values and are grounded in our vision to inspire you with performance solutions you never knew you needed but can’t imagine living without.

Position Summary

Under Armour is looking for a Sr. Professional Channel Marketing to service the Sports Direct account. The position reports to the Channel Marketing Manager – Sports Direct.

The ideal candidate will have a strong proven record of implementing effective omni channel retail marketing programs for a sports or lifestyle brand. Therefore he/she has to have a precise understanding of how to build and execute retail marketing campaigns. The role of the channel marketing professional will be integral in delivering on brand, innovative and inspiring retail executions to elevate Under Armour’s retail experience in both an online and in-store environment.

The teammate will be expected to bring new ideas to the table with regards to campaigns and input into creative briefs. The position will be tasked with assisting in the execution of major brand initiatives and account marketing initiatives specifically designed to attract, engage, & drive sell through. The teammate will be expected to build plans that enhance Under Armour brand equity whilst delivering upon the specific needs of the Sports Direct retail environment.

Essential Duties & Responsibilities

include but are not limited to the following:

  • Assist in building & executing effective account marketing plans aligned with European Brand/categoryetail marketing strategy and account business plans.
  • Drive sell-through of UA product via Sports Direct channels through the execution of Global/European & bespoke channel marketing initiatives.
  • Lead the development and rollout of the in-store branded space program in collaboration with the retail team to ensure a consistent brand appearance across all retail touchpoints.
  • Execute the monthly retail marketing communications plan – through brand updates both in-store and online.
  • Brief the VM team on Training & VM requirements to support sell through.
  • Identify new in-store opportunities that are brand enhancing and target the UA consumer.
  • Create in-store solutions for all categories – focusing on men’s & women’s training and footwear.
  • Manage the influencer program and the monthly creation and delivery of influencer content.
  • Work with the Channel Marketing Manager to create, manage and deliver seasonal campaigns according to the strategic account marketing activity calendar.
  • Work with the wider channel team and brand design team to assist the Channel marketing Manager to deliver marketing initiatives through local marketing agencies.
  • Work with the commercial team to assist in account presentations and seasonal sell in activity of brand activity and account marketing support.
  • Report on/ measure the contribution of all account marketing activities to establish ROI.
  • Manage outside agency and vendor relationships related to execution of account marketing plans.

Include But Are Not Limited To The Following

Qualifications (Knowledge, Skills & Abilities)

  • Strong interpersonal skills and ability to communicate effectively with team members across all internal departments.
  • Ability to develop and maintain solid relationships with 3rd party strategic account teams.
  • Strong understanding of the cross functional marketing communications mix.
  • Solid understanding of digital marketing principles and methodologies.
  • Superior written and verbal communication skills and strong knowledge of current online retail landscape.
  • Excellent project management skills.
  • Ability to prioritize and work under pressure with multiple deadlines.
  • Highly organized and detail oriented.
  • Strong presentation skills. Both verbal and written.
  • Team player with a passion for sports and-or fashion and have the desire to cross the line in first place delivering executional excellence. Loves being part of a team, both leading and serving; demonstrated deep commitment to colleagues; highly effective in a matrix environment.
  • Action Oriented, “Can Do” and “does do” attitude; authentically engaged with people and situations.
  • Accountable, commits to stretch goals and delivers; holds self to highest performance standards.
  • “Gets” Under Armour, passionately embraces the challenge and effort to keep UA unique; committed to go the extra mile to build/protect the brand.
  • Willing to regularly travel throughout the market when needed and to EMEA HQ.

Education And / Or Experience

include but are not limited to the following:

  • Bachelor’s or Master’s degree in Business Administration, Marketing, or related field.
  • Minimum 5 years of experience, proven track record in online marketingetail experience with sporting goods / lifestyle brands.
  • Proven global citizen through travel and diversity of experiences.
  • Prior experience working for an international brand with a strong, premium, and distinct culture.
  • Proven fluent communication skills in coordinating international agencies/vendors.


No relocation provided

Under Armour is an Equal Opportunity Employer and we are committed to diversity in the workplace. We encourage qualified diverse candidates to apply. Under Armour does not discriminate against any candidate on the basis of race, gender, disability, religion, national origin, age, or any other protected category.

The collection and use of personal data about applicants for employment is essential for conducting the business administration and business operation of Under Armour, Inc. (“Under Armour”) and those of its subsidiaries and affiliates. Under Armour’s overseas subsidiaries in the European Economic Area collect personal data about applicants for employment and may transfer such personal data to Under Armour in the United States in accordance with the terms of its Data Privacy Policy. Full details of Under Armour’s Data Privacy Policy are available at Under Armour has certified that it complies with the EU-US Privacy Shield Framework Principles with respect to safeguarding and transferring personal data it receives about Under Armour employees in the European Union. Further details about the Privacy Shield Framework and the list of certified companies are available at

Company: Under Armour

Vacancy Type: Full Time 

Job Location: Gibraltar, Gibraltar

Application Deadline: N/A

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